Digital Marketing

Attended a free seminar on Digital Marketing for Startups at IIMB on May 03, 2014

There were quite a few learnings for me in this. Hopefully, you will also gain from this.

Creating awareness

1. Use blogs and newsletters to create awareness about your online existence
2. Use twitter and Facebook and other social media to propagate information about your articles
3. Make sure that the attractive words in your digital ads are emphasised and given more importance on your landing page.
4. The content of your webpage is the biggest driving factor for attracting visitors
5. It also boosts up the chances of your page being listed high up in the search list
6. Constantly updating content on your website is the only sure way of retaining visitors

Email Marketing

1. Never under-estimate the power of email marketing. This is the most personal form of communicating in the virtual world. 
2. Write personal emails, not generic emails
3. Write things that create a connection between you and the respondent. Don’t write one-liners

Adding Value to your websites

1. Visitors of your website, are more interested in getting what they want and not what you did
2. Visitors of your webpage look for things that add more value to themselves
3. You winning a football match is information to your visitor. It does not add any value to him
4. You writing about tricks to perform better as a footballer is more valuable to your visitor

Mobile Advertising

1. Mobile advertising is still [ as of early 2014 ] in its early infancy. Its failure is in trying to mimic the banner ads.
2. Mobile advertising needs to develop new ways of presentations to be more attractive.

Brand building

1. Make sure your online image and offline image match each other.
2. Use the same words in offline communication that have attracted visitors in your online communication
3. Its the things perceived by your client that you chose to do or chose not to do that builds your brand. [ Read this An Entrepreneur's Diary and not at this conference ]
4. Apple has such large brand following today not because of how it creates things, but because of the things it creates.